Standing Out
The key in a lot of markets is to do something already being done but just do it better. It is easier to do something better than it is to do something brand new.
Communicate Effectively or Lose $62.4 Million
Bad communications is estimated to cost businesses $62.4 million a year because of inadequate communication according to SHRM.
How to Anger Customers
If you want to anger customers, I have the strategy for you
Challenge the Status Quo
I sat alone in the terminal on a quiet Saturday afternoon in this regional airport. It seemed rather quiet as departure time approached. And as the time came to board, I found myself as the only passenger on the plane.
How Marketing Drives Sales
Marketing — good marketing — takes time, patience, and a little bit of luck.
Live Audio is Just Getting Started
Fourth-four percent of marketers plan to use live audio chat rooms for the first time this year, according to a report from HubSpot Blog Research.
incfile: Marketing Tactics Businesses Should Adopt in 2022
Jenna Scatena talked to me about what is in store in the world of marketing over the next 12 months for incfile, an online magazine to help people starting a business or those looking for ways to make a company successful.
Use Content to Sell
Shoppable Ads have been building momentum for years and this year is likely the year they become common-place in the shopper experience.
How To Create Awesome Ideas
As we kick off 2022, fight to find the time to develop this skill set and not get bogged down in the actions of marketing.
BAI: Where bank marketing is falling short
Traditional institutions can no longer view themselves as an “essential service” and must instead honestly examine how to connect with customers.
Tell Stories that Connect
But what really wins over customers is story.
How to Build a Growing Brand
According to a report from Morning Consult on 2021’s Fastest Growing Brands, five of the 20 fastest growing brands across generations are from the fields of cryptocurrency, fintechs, and digital payments.
2022 Marketing Predictions
What is ahead in 2022 for marketers in both B2B and B2C? Four things are certainly going to keep you awake at night and be topics of discussion.
Customer Experience is the Map That Matters in 2022
Personas are not a strategy but rather a guide. And if the persona is the guide, the experience is the map.
Find a New Marketing Strategy
When Kent State University turned to Snapchat to increase applications to their school, no one was quite sure what to expect.
Welcome to the Wild West of Web3
Aside from the struggle to often find value in the majority of these NFT projects, it is difficult to understand what tools to use and how it is all connected.
Business Strategy Trifecta
Trying to come up with a marketing and business growth strategy for 2022? Or maybe just tomorrow?
The Rings of Attention
The only way to reach the unknown, the unexpected, is to get out of the safe zone and explore the unsafe space.
How to Make the Metaverse Real
You likely have something real to share with your customers. Do it. Share it. Make it real. Ensure they can experience it. Let them smell it. Sense it.
The Future of Virtual Events
According to research from Contently, 58% of companies said that virtual events produced the best results of any marketing strategy for B2B companies.
