BAI: Where bank marketing is falling short
I recently penned a strategy article for BAI.org about the shortfalls of financial institutions in their marketing and branding efforts.
“Traditional institutions can no longer view themselves as an “essential service” and must instead honestly examine how to connect with customers.
The rise of digital banking and fintechs has lead American consumers to be less likely to maintain a relationship with a primary financial institution, while the pandemic has shifted customer desires away from standard criteria like price and quality.”