The Future of Brand Keynote
With 20 years experience in non-profits, the world’s best media agencies, and on the client-side of business strategy, Richard presents audiences with four key pillars that will mark the future of brands and what you can do to prepare for the changing business landscape.
The Future of Brand - Keynote
Marketing & Business Keynote for General Marketing / Business Events
OVERVIEW
In this fast-paced keynote, Richard presents four truths about brands a quarter of the way through the 21st Century. Weathered by Y2K, 9/11, the 2008 Financial Crisis, countless brand failures, and through 20 years in non-profits, agencies, and at the leading edge of financial services, Richard has seen it all.
Richard will provide a state of the industry, entertaining and insightful anecdotes from his time working in the field with clients like Green Mountain Coffee, PepsiCo, Claritin, and the US Open, and he’ll leave you with four guiding principles that modern-day marketers need focus on if they will make it the next quarter-Century.
OBJECTIVES
Learn how marketing has changed in the past quarter-Century and what it means for the future.
Gain insight into what moves consumers in today’s culture.
Understand the intersection of culture, marketing, and brand.
“Richard always keeps the big picture in mind. He dreams big dreams and has a very meaningful vision for this world. Whether he’s writing or speaking, this vision and hope come though - and it’s inspiring to watch.”
LET’S TALK ABOUT YOUR EVENT
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