Marketing Leadership for Organizations That Serve People, Not Just Markets
Fractional CMO helping financial services & non-profits turn strategy into sustainable growth.
I’m Richard Dedor, a Fractional CMO and Board Advisor working with financial services organizations, CPG brands, and nonprofits that need senior marketing leadership without the full‑time overhead.
I partner with CEOs, leadership teams, and boards to align strategy, people, and execution—turning complexity into clarity and growth into something sustainable. My background spans institutions large and small, where I’ve led go‑to‑market strategy, built and guided teams, and helped organizations navigate moments of transition with confidence.
My approach is practical, disciplined, and grounded in impact. Marketing should serve the business, support the mission, and respect the people behind every decision. That’s the work I do—and the standard I hold.
Who I Work With
Financial Services
Community banks, credit unions, fintech-adjacent organizations navigating regulation, trust, and growth.
Former Clients
CPG Brands
Established or scaling brands that need sharper positioning, GTM strategy, and performance accountability.
Nonprofits & Mission-Driven Orgs
Organizations balancing impact, funding, and stakeholder alignment.
You Might Need a Fractional CMO If…
Growth has plateaued and tactics aren’t fixing it
Marketing and leadership aren’t aligned
You have vendors, but no strategic owner
You need executive-level thinking without a full-time hire
How I Work (and Why It Works)
You operate as a true executive partner, not an agency
You translate board/CEO goals into execution (you already say this—make it punchier)
You focus on operationalizing strategy, not just planning
Richard Dedor: The Power of Fear
Whether in your personal life or in business, fear is the epidemic aflicting us all. At TEDx UpperEastSide, I spoke about the power of fear and it’s impact on your potential.
Richard is the perfect speaker to address the power of the moment for many types of organizations, including:
Marketing Associations | Student Leaders | Customer Service Teams
Credit Union Associations | Real Estate Associations | People-Driven Organizations
Latest Articles & Media
Think a Fractional CMO Can Help Your Organization?
“Richard recently participated in a panel discussion for the New York IABC on Engaging Customers Through Social Media and we were lucky to have him. He brought a unique perspective from his work at Affinitive and his personal experiences on social media. He is a knowledgeable and engaging speaker, was able to complement the other panelists and carry the discussion. I recommend Richard for any sort of speaking engagement.”
Recent Press
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