Richard Dedor: Fractional CMO Leader for Community Banks, Local Credit Unions, Non-Profits, and Startup Brands

Take Your Marketing & Business Strategy to the Next Level with a Fractional CMO

Industry Experience

Richard has spent a career supporting a variety of businesses across the country.

With a career that spans both coasts and the plains of the Midwest, Richard has worked with organizations large and small on developing team strategies, bringing new products to market, crisis planning, and technology and data alignment in support of key business goals.

These industries have included community-based not-for-profits, major sporting events, media agencies, Fortune 500 companies, real estate firms, and financial service organizations.

 

A chief marketing officer provides strategic leadership and expertise in spearheading marketing strategies and ensuring they align with overall business objectives. With Richard as your fractional chief marketing officer, you’re able to bring on-board a cost-effective solution for strategic marketing leadership on a part-time, interim, or project basis.

What Does a Fractional CMO Do?

  • Strategic Planning

  • Team Management & Building

  • Product Launches

  • Campaign Development

  • ROI Modeling

  • Data Analysis

  • Go-to-Market (GTM) Strategies

By the end, you will have actionable insights and next steps to put the keynote into action.

Ready to consider a Fractional CMO?

Fractional CMO Deliverables & Responsibilities

  1. Operationalize the CEO’s Strategic Vision: The fractional CMO translates the goals of the board / CEO into actionable plans and thinks through how any changes or pivots will impact every aspect of the organization’s operations.

  2. Streamline Processes: A fractional CMO must be empowered to improve the organization. They will spend time understanding how things are currently done, identifying inefficiencies and redundancies that hamper the organization’s ability to serve its customers, members, clients, and prospects. Once uncovered, these insights inform the creation and implementation for changes to operational processes, internal infrastructures, reporting systems and company policies to foster growth, improve profitability, and maximize efficiencies throughout the company.

  3. Establish and Report on KPIs: A fractional CMO will often be the first one to introduce formal measurement tools to gauge process efficiencies, taking care to measure true indicators of growth and not just vanity metrics. They’ll establish a regular cadence for reporting on these KPIs back to the CEO and Board to offer accurate, timely insights into the company’s operational health.

  4. Drive Growth: A fractional CMO will take the lead on new growth strategies and strategic initiatives designed to improve the bottom line. They’ll oversee projects from soup to nuts, communicating progress to all internal stakeholders and iterating based on early results.

  5. Liaise with Direct Reports: To allow the CEO to remain focused on the big picture, the fractional CMO often works closely with other senior leaders, providing mentorship, coaching, and strategy alignment in line with the CEO’s objectives.

Here are some examples of the transformative projects a fractional COO might spearhead, demonstrating the breadth and versatility of the role:

  • Overhauling a startup’s pricing structure

  • Migrating to a new CRM and email marketing software

  • Setting up sales and marketing automation tool

  • Launching a new product or service

Benefits of Hiring Richard as a Fractional vs. Full-Time CMO

Cost Savings

The number one reason businesses choose to bring me on board is cost. Typically there is a key project, problem, or product launch where bringing me on board makes sense. You’ll also be able to tap into my network as we scale and work to complete the work as quickly and efficiently as possible.

Time to Hire

As a franctional CMO, I get to work quickly. While I will work to integrate myself into the organization and culture, the goal is production. I will take charge of my own onboarding process and find ways to make an impact from day one.

Flexible & Cost-Effective Support

I take the budget very seriously. Contracts are usually very flexible, with the ability to scale up or down from month to month depending on business needs. There is also less risk as it is easy to scale up and down or complete an engagement at any time.

You Gain a Fresh Perspective

There are many situations where organizations can greatly benefit from the viewpoint of a neutral outsider. When I come into an organization, the focus is on results. I learn what I need to and then get to work without the baggage of time and history.

 

It’s Time.

Let’s talk. The world, technology, people, and situations are constantly evolving. And so do the opportunities for you and your team. Let’s chat.