Richard Dedor 4/23/24 Richard Dedor 4/23/24

Marketing is Not a Solo Experience

In the world of marketing, it must not be a solo experience, but rather, a duet between the creative and audience.

Richard Dedor 1/12/24 Richard Dedor 1/12/24

BAI: DEI: 10 smart practices for these 3 important letters

‘Avoid one-time initiatives,’ and other tips for banks and credit unions to step up diversity, equity and inclusion.

Richard Dedor 11/13/23 Richard Dedor 11/13/23

The Travesty of Leadership

Simon Sinek has famously said that just because someone is in a position of leadership does not necessarily make them a leader.

Richard Dedor 11/6/23 Richard Dedor 11/6/23

CUES: Members Enthusiastically Celebrate International Credit Union Day

Social media has to be well-thought out and well-executed to be an advantage in 2023.

Richard Dedor 6/29/23 Richard Dedor 6/29/23

Transcending CRM Podcast: Asking The Hard Questions

“We bought the Ferrari, now we’ve got to figure out how to drive it.” When 20-year marketing, communication, and digital media veteran Richard Dedor joined Premier America Credit Union as Marketing VP last year, the organization was still in the process of making sense of its recent CRM investment.

Richard Dedor 6/18/23 Richard Dedor 6/18/23

What Makes a Community?

True Community leadership is when you lean in, listen, and learn. And continue that process each and every day.

Richard Dedor 11/12/22 Richard Dedor 11/12/22

BAI: Marketing in 2023: Opportunities and challenges

Social media has to be well-thought out and well-executed to be an advantage in 2023.

Richard Dedor 6/7/22 Richard Dedor 6/7/22

How to Build a Marketing & Sales Operation

You don't worry about fitting the brand and gaining approvals. You just go.

Richard Dedor 6/6/22 Richard Dedor 6/6/22

Set Marketing Goals

I often see marketing teams setting goals, but not setting the plan to get there together.

Richard Dedor 6/3/22 Richard Dedor 6/3/22

Lean In To Your Community

What I have been thinking about is how quickly Netflix cancels hits.

Richard Dedor 6/2/22 Richard Dedor 6/2/22

How to Create Customer Connection

Focus on the emotional needs of your customer and you will find deeper connection.

Richard Dedor 5/19/22 Richard Dedor 5/19/22

Listen To Your Customers

Build marketing that connects and showcases your solution to a problem your buyer is facing.

Richard Dedor 5/18/22 Richard Dedor 5/18/22

Make Marketing Simple

Do not make it hard for someone to experience or purchase your product.

Richard Dedor 5/17/22 Richard Dedor 5/17/22

Take Advantage of Marketing Attention

There are an estimated 60,000 new songs added to Spotify every single day. Every day!

Richard Dedor 5/16/22 Richard Dedor 5/16/22

Is Too Much Content Possible?

There are an estimated 60,000 new songs added to Spotify every single day. Every day!

Richard Dedor 5/4/22 Richard Dedor 5/4/22

Collaborate in Real Time or Fall Behind

You have to have some kind of a collaboration tool. It can not be a word or excel document detailing your marketing plans and timelines.

Richard Dedor 4/19/22 Richard Dedor 4/19/22

Embrace The Buyer’s Journey

Sellers only know and understand their own journey and they create marketing strategies to meet their own ends.

Richard Dedor 4/18/22 Richard Dedor 4/18/22

What is the Value of an NFT?

Whether it is events, access, discounts, or something else, the true virtue of a digital asset is both financial (lifetime royalties) and utility (access to something).