Listen To Your Customers

When was the last time you asked yourself why someone cared about your product or service? If you’re running hard and striving to hit goals, I venture a guess that it does not happen often enough.

But this hustle approach comes with one key risk: If you fail to slow down and ask yourself what motivates someone to shop for your product and purchase your product, how can you expect to solve their problems?

Over time, it is easy to forget that marketing in 2022 is not about you. It is about your buyer. Marketing Week even said that 75% of B2B brands are failing to produce collateral that drives long-term growth.

Build marketing that connects and showcases your solution to a problem your buyer is facing.