6 Predictions for Marketing that Likely Won’t Come True
Forget the obvious marketing predictions for 2025. Will NFTs make a comeback? Is media spending set to decline? And what of AI? It can all be too much; but here are my predictions on what is likely to not happen over the next 12 months.
The Greatest Risk in Business is Complacency
Today’s marketing organizations have the opportunity to do the unexpected. To stand out from the noise and do something authentic, novel, different, while still aligning with values to strategy.
When the Strategy is Ignored
In order for a business and marketing strategy to work it has to follow three simple rules; lest the team spin their wheels into the mud.
Marketing is Not a Solo Experience
In the world of marketing, it must not be a solo experience, but rather, a duet between the creative and audience.
What of AI?
The great thing about digital anything is the ability to test and learn. But consumers are smart and savvy and bad technology will not be forgiven.
BAI: DEI: 10 smart practices for these 3 important letters
‘Avoid one-time initiatives,’ and other tips for banks and credit unions to step up diversity, equity and inclusion.
CUES: Members Enthusiastically Celebrate International Credit Union Day
Social media has to be well-thought out and well-executed to be an advantage in 2023.
Transcending CRM Podcast: Asking The Hard Questions
“We bought the Ferrari, now we’ve got to figure out how to drive it.” When 20-year marketing, communication, and digital media veteran Richard Dedor joined Premier America Credit Union as Marketing VP last year, the organization was still in the process of making sense of its recent CRM investment.
BAI: Marketing in 2023: Opportunities and challenges
Social media has to be well-thought out and well-executed to be an advantage in 2023.
How to Build a Marketing & Sales Operation
You don't worry about fitting the brand and gaining approvals. You just go.
Listen To Your Customers
Build marketing that connects and showcases your solution to a problem your buyer is facing.
What is the Value of an NFT?
Whether it is events, access, discounts, or something else, the true virtue of a digital asset is both financial (lifetime royalties) and utility (access to something).
How NFTs Can Strengthen Brands
NFTs have shown a unique ability to create great communities (for dads, women, and dinos!), and opportunities for unique and one-of-a-kind ownership.
Ignore the Shiny Object Syndrome
Make your customer engagement is seamless.
How to do Sales Right
Not every moment is a sales opportunity. Most of the time, it is an education opportunity which then becomes a demand generation opportunity.
The Impact of ESG Strategies in Marketing
78% of 18–34-year-olds said that ESG considerations affect their investment choices compared to 67% among the 35-54 age group
It’s Time to Start a Subscription Product
It has taken years, but more and more companies are launching membership and subscription options to businesses and industries you don’t typically think of as businesses prone to these types of products.
Leaders: Get Active on Social
Even after 15 years of consumer’s high-use of social media, many CEOs keep their heads in the sand and miss the moment.
Customers Do Care About Your Employees
42% of Americans said they are less likely to shop with a company that is trying to stop its employees from unionizing.
Standing Out
The key in a lot of markets is to do something already being done but just do it better. It is easier to do something better than it is to do something brand new.
