How to Build a Marketing & Sales Operation

If you're looking for the silver bullet on how to build a marketing and sales operation that drives fast and gets results faster, I have the plan for you:

It begins and ends with a "startup" mindset.

Startup organizations are built to move fast and constantly jump towards new opportunities as they present themselves. They collaborate fast and act faster. You have plans and goals, but they are ever-changing and typically 30-45 days long.

You don't worry about fitting the brand and gaining approvals. You just go. You stay within internal common-sense guidelines, but you have freedom to try and experiment.

That freedom is opportunity. Opportunity to connect. Opportunity to evolve. Opportunity to find something amazing and new simply because you had the freedom to take a chance.