BAI: Marketing in 2023: Opportunities and challenges
I recently spoke to BAI on how to think about social media going into 2023.
This has to be handled delicately and with the utmost sensitivity. “Anytime a major social event occurs, organizations of all shapes and sizes rush in to comment and add their voice,” says Richard Dedor, marketing communications director at GreenState Credit Union.
“The key things to think about before any social related post are two complementary and sometimes competing questions: ‘Does this issue impact our core mission and values?’ and ‘Is this important to our community,’” he continues. “Banks and credit unions should only enter into social news events when at least one of those things is true.”