Richard Dedor 12/17/24 Richard Dedor 12/17/24

6 Predictions for Marketing that Likely Won’t Come True

Forget the obvious marketing predictions for 2025. Will NFTs make a comeback? Is media spending set to decline? And what of AI? It can all be too much; but here are my predictions on what is likely to not happen over the next 12 months.

Richard Dedor 12/3/24 Richard Dedor 12/3/24

The Greatest Risk in Business is Complacency

Today’s marketing organizations have the opportunity to do the unexpected. To stand out from the noise and do something authentic, novel, different, while still aligning with values to strategy.

Richard Dedor 11/6/23 Richard Dedor 11/6/23

CUES: Members Enthusiastically Celebrate International Credit Union Day

Social media has to be well-thought out and well-executed to be an advantage in 2023.

Richard Dedor 6/29/23 Richard Dedor 6/29/23

Transcending CRM Podcast: Asking The Hard Questions

“We bought the Ferrari, now we’ve got to figure out how to drive it.” When 20-year marketing, communication, and digital media veteran Richard Dedor joined Premier America Credit Union as Marketing VP last year, the organization was still in the process of making sense of its recent CRM investment.

Richard Dedor 6/18/23 Richard Dedor 6/18/23

What Makes a Community?

True Community leadership is when you lean in, listen, and learn. And continue that process each and every day.

Richard Dedor 11/12/22 Richard Dedor 11/12/22

BAI: Marketing in 2023: Opportunities and challenges

Social media has to be well-thought out and well-executed to be an advantage in 2023.

Richard Dedor 6/7/22 Richard Dedor 6/7/22

How to Build a Marketing & Sales Operation

You don't worry about fitting the brand and gaining approvals. You just go.

Richard Dedor 6/2/22 Richard Dedor 6/2/22

How to Create Customer Connection

Focus on the emotional needs of your customer and you will find deeper connection.

Richard Dedor 5/18/22 Richard Dedor 5/18/22

Make Marketing Simple

Do not make it hard for someone to experience or purchase your product.

Richard Dedor 5/16/22 Richard Dedor 5/16/22

Is Too Much Content Possible?

There are an estimated 60,000 new songs added to Spotify every single day. Every day!

Richard Dedor 4/19/22 Richard Dedor 4/19/22

Embrace The Buyer’s Journey

Sellers only know and understand their own journey and they create marketing strategies to meet their own ends.

Richard Dedor 3/31/22 Richard Dedor 3/31/22

Choose Your Words Wisely

Whatever the case and situation, business leaders have proven — for some reason — to not be the best communicators.

Richard Dedor 3/30/22 Richard Dedor 3/30/22

Don’t Suck at Email Marketing

Email marketing does not have to be complicated. Make it simple. Get to the point. Drive results.

Richard Dedor 3/29/22 Richard Dedor 3/29/22

The Importance of Personalization

According to a Statista report, 72% of people say they are more likely to purchase from a brand if it consistently provides them with a more personalized experience.