Embrace The Buyer’s Journey

There is the buyer’s journey.

There is the seller’s journey.

These two are not equal. Not even close.

But that is the ultimate challenge. Sellers only know and understand their own journey and they create marketing strategies to meet their own ends. A tweet from Shubbam Dhawan got me thinking about this.

I have recently been researching SaaS products for a simple challenge and the multitude of ways these companies are missing a chance to really sell me on their solutions is staggering.

Make it easy for customers to shop and see where they fall into your product. Make your product the thing that solves their needs. And make it easy to understand the price.