Marketing is Not a Solo Experience
In the world of marketing, it must not be a solo experience, but rather, a duet between the creative and audience.
How to Create Customer Connection
Focus on the emotional needs of your customer and you will find deeper connection.
Make Marketing Simple
Do not make it hard for someone to experience or purchase your product.
Embrace The Buyer’s Journey
Sellers only know and understand their own journey and they create marketing strategies to meet their own ends.
What is the Value of an NFT?
Whether it is events, access, discounts, or something else, the true virtue of a digital asset is both financial (lifetime royalties) and utility (access to something).
Choose Your Words Wisely
Whatever the case and situation, business leaders have proven — for some reason — to not be the best communicators.
Don’t Suck at Email Marketing
Email marketing does not have to be complicated. Make it simple. Get to the point. Drive results.
The Importance of Personalization
According to a Statista report, 72% of people say they are more likely to purchase from a brand if it consistently provides them with a more personalized experience.
How to Build a Brand Like Wendy’s
A cheeseburger is a cheeseburger is a cheeseburger, right? Guess again! Wendy’s has perfected the description of a classic cheeseburger.
How NFTs Can Strengthen Brands
NFTs have shown a unique ability to create great communities (for dads, women, and dinos!), and opportunities for unique and one-of-a-kind ownership.
Ignore the Shiny Object Syndrome
Make your customer engagement is seamless.
How to Send a Terrible Marketing Email
The holy grail of email marketing is simple but one of the hardest things to do in marketing: Send, Open, Buy.
When to Launch a Marketing Campaign
There are two bad times to launch a marketing campaign: Too soon and too late.
Standing Out
The key in a lot of markets is to do something already being done but just do it better. It is easier to do something better than it is to do something brand new.
How to Anger Customers
If you want to anger customers, I have the strategy for you
How to Build a Growing Brand
According to a report from Morning Consult on 2021’s Fastest Growing Brands, five of the 20 fastest growing brands across generations are from the fields of cryptocurrency, fintechs, and digital payments.
2022 Marketing Predictions
What is ahead in 2022 for marketers in both B2B and B2C? Four things are certainly going to keep you awake at night and be topics of discussion.
Customer Experience is the Map That Matters in 2022
Personas are not a strategy but rather a guide. And if the persona is the guide, the experience is the map.
Find a New Marketing Strategy
When Kent State University turned to Snapchat to increase applications to their school, no one was quite sure what to expect.
How to Make the Metaverse Real
You likely have something real to share with your customers. Do it. Share it. Make it real. Ensure they can experience it. Let them smell it. Sense it.
