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Selling higher education is really hard. I say that because unless you’re the “best” or a member of the prestigious Ivy group, a college is a college. Of course there is some nuance on the edges, but higher education is a commodity with limited variance.

So, when Kent State University turned to Snapchat to increase applications to their school, no one was quite sure what to expect.

What they found through the use of a rather simple Augmented Reality Lens was that the technology made it easy for their target to not only engage with the brand but more importantly, achieve their ultimate goal which was increased applications. The campaign was an improvement in their advertising spend efficiency (as it related to student recruitment) of 24%!