How to Build a Brand Like Wendy’s
A cheeseburger is a cheeseburger is a cheeseburger, right? Guess again! Wendy’s has perfected the description of a classic cheeseburger.
How NFTs Can Strengthen Brands
NFTs have shown a unique ability to create great communities (for dads, women, and dinos!), and opportunities for unique and one-of-a-kind ownership.
How Marketing Drives Sales
Marketing — good marketing — takes time, patience, and a little bit of luck.
BAI: Where bank marketing is falling short
Traditional institutions can no longer view themselves as an “essential service” and must instead honestly examine how to connect with customers.
Tell Stories that Connect
But what really wins over customers is story.
Find a New Marketing Strategy
When Kent State University turned to Snapchat to increase applications to their school, no one was quite sure what to expect.
How to Make the Metaverse Real
You likely have something real to share with your customers. Do it. Share it. Make it real. Ensure they can experience it. Let them smell it. Sense it.
The Truth About Loyalty
I, as a consumer or employee, may like your product or service and try it out a few times, but you must earn my loyalty. You must earn my trust.
