Don't Lose Connection
Last year was the year of the AI vendor.
Think back … how many of you took demos from or even purchased one or more AI partner technologies? (For the record, I stood firm and did not.)
It is not because I don’t see value - I actually really do. I am learning from my husband how he uses AI in his marketing role. I have just been completely and totally focused on building a strong ship of strategy and execution. You can’t do that if you inject AI into the process when things aren’t already in a strong place.
But as I personally have gotten into 2025 and prepping for the future, I have begun to look at AI tools that are out there to level up our efforts.
What Tools Have My Attention?
Jasper is known for its versatility and advanced AI, generating various types of content, including blog posts, articles, ad copy, and product descriptions.
As a marketing leading in the credit union space, this one is a little special in that it is used by financial institutions to drive member acquisition and targeted content.
I have actually used this one in the past. It’s AI for good writing. It doesn’t do the work for you, but helps you make it better.
Those are just a few of the AI tools I have been testing and playing with over the past year. For me, I have taken a slow and steady approach to the technology because if you’re looking for long-term success, you don’t go for the shiny object.
The key is simple:
Automate for Efficiency.
Humanize for Connection.
Go for the strategic play to ensure you don’t forgo connection for efficiency.