How Marketing Drives Sales

The outside world believes that marketing snaps its fingers and droves of people will come pouring through the door. That is naive at best and ignorant at worst.

Marketing is an art. And a science.

But what it isn’t is a quick process.

Marketing — good marketing — takes time, patience, and a little bit of luck. As I explain in this TikTok, Brand is the best long-term way to drive sales.