Richard Dedor 12/3/24 Richard Dedor 12/3/24

The Greatest Risk in Business is Complacency

Today’s marketing organizations have the opportunity to do the unexpected. To stand out from the noise and do something authentic, novel, different, while still aligning with values to strategy.

Richard Dedor 6/7/22 Richard Dedor 6/7/22

How to Build a Marketing & Sales Operation

You don't worry about fitting the brand and gaining approvals. You just go.

Richard Dedor 5/18/22 Richard Dedor 5/18/22

Make Marketing Simple

Do not make it hard for someone to experience or purchase your product.

Richard Dedor 5/16/22 Richard Dedor 5/16/22

Is Too Much Content Possible?

There are an estimated 60,000 new songs added to Spotify every single day. Every day!

Richard Dedor 4/19/22 Richard Dedor 4/19/22

Embrace The Buyer’s Journey

Sellers only know and understand their own journey and they create marketing strategies to meet their own ends.

Richard Dedor 3/31/22 Richard Dedor 3/31/22

Choose Your Words Wisely

Whatever the case and situation, business leaders have proven — for some reason — to not be the best communicators.

Richard Dedor 3/30/22 Richard Dedor 3/30/22

Don’t Suck at Email Marketing

Email marketing does not have to be complicated. Make it simple. Get to the point. Drive results.

Richard Dedor 3/29/22 Richard Dedor 3/29/22

The Importance of Personalization

According to a Statista report, 72% of people say they are more likely to purchase from a brand if it consistently provides them with a more personalized experience.

Richard Dedor 3/21/22 Richard Dedor 3/21/22

How to Send a Terrible Marketing Email

The holy grail of email marketing is simple but one of the hardest things to do in marketing: Send, Open, Buy.

Richard Dedor 2/28/22 Richard Dedor 2/28/22

Marketers, please stop sending bad e-mails

I recently celebrated my 38th birthday. (Yes, happy birthday to me!) As such, I received a rather unwelcome volume of automated birthday messages.

What’s Up?

Richard Dedor