Is Too Much Content Possible?

In one of Rex Woodbury’s recent newsletters, “The Internet Killed Mainstream Culture” he wrote about the falling viewership of The Oscars but people still love the movies. They still love to be entertained. Maybe people just don’t fancy sitting still for four hours watching an awards show.

But in thinking about the declining viewership of the Oscars, this stat stuck out to me: There are an estimated 60,000 new songs added to Spotify every single day. Every day!

So, if it is not music, podcasts, movies, or scripted programming, it’s Twitter or TikTok.

The point is that we are in a constant state of entertainment.

According to The Wrap, 2021 saw the highest number of adult scripted shows in history. I say it again, people still love to be entertained.

But here is the key takeaway: All of this content and fragmentation to consumption means less impact, but also a larger opportunity for discovery.