Richard Dedor 12/17/24 Richard Dedor 12/17/24

6 Predictions for Marketing that Likely Won’t Come True

Forget the obvious marketing predictions for 2025. Will NFTs make a comeback? Is media spending set to decline? And what of AI? It can all be too much; but here are my predictions on what is likely to not happen over the next 12 months.

Richard Dedor 12/3/24 Richard Dedor 12/3/24

The Greatest Risk in Business is Complacency

Today’s marketing organizations have the opportunity to do the unexpected. To stand out from the noise and do something authentic, novel, different, while still aligning with values to strategy.

Richard Dedor 4/23/24 Richard Dedor 4/23/24

Marketing is Not a Solo Experience

In the world of marketing, it must not be a solo experience, but rather, a duet between the creative and audience.

Richard Dedor 3/6/24 Richard Dedor 3/6/24

What of AI?

The great thing about digital anything is the ability to test and learn. But consumers are smart and savvy and bad technology will not be forgiven.

Richard Dedor 11/6/23 Richard Dedor 11/6/23

CUES: Members Enthusiastically Celebrate International Credit Union Day

Social media has to be well-thought out and well-executed to be an advantage in 2023.

Richard Dedor 6/29/23 Richard Dedor 6/29/23

Transcending CRM Podcast: Asking The Hard Questions

“We bought the Ferrari, now we’ve got to figure out how to drive it.” When 20-year marketing, communication, and digital media veteran Richard Dedor joined Premier America Credit Union as Marketing VP last year, the organization was still in the process of making sense of its recent CRM investment.

Richard Dedor 11/12/22 Richard Dedor 11/12/22

BAI: Marketing in 2023: Opportunities and challenges

Social media has to be well-thought out and well-executed to be an advantage in 2023.

Richard Dedor 6/7/22 Richard Dedor 6/7/22

How to Build a Marketing & Sales Operation

You don't worry about fitting the brand and gaining approvals. You just go.

Richard Dedor 5/18/22 Richard Dedor 5/18/22

Make Marketing Simple

Do not make it hard for someone to experience or purchase your product.

Richard Dedor 5/16/22 Richard Dedor 5/16/22

Is Too Much Content Possible?

There are an estimated 60,000 new songs added to Spotify every single day. Every day!

Richard Dedor 3/30/22 Richard Dedor 3/30/22

Don’t Suck at Email Marketing

Email marketing does not have to be complicated. Make it simple. Get to the point. Drive results.

Richard Dedor 2/28/22 Richard Dedor 2/28/22

Marketers, please stop sending bad e-mails

I recently celebrated my 38th birthday. (Yes, happy birthday to me!) As such, I received a rather unwelcome volume of automated birthday messages.

Richard Dedor 1/14/22 Richard Dedor 1/14/22

incfile: Marketing Tactics Businesses Should Adopt in 2022

Jenna Scatena talked to me about what is in store in the world of marketing over the next 12 months for incfile, an online magazine to help people starting a business or those looking for ways to make a company successful.

Richard Dedor 1/12/22 Richard Dedor 1/12/22

Use Content to Sell

Shoppable Ads have been building momentum for years and this year is likely the year they become common-place in the shopper experience.

Richard Dedor 1/10/22 Richard Dedor 1/10/22

How To Create Awesome Ideas

As we kick off 2022, fight to find the time to develop this skill set and not get bogged down in the actions of marketing.

Richard Dedor 1/9/22 Richard Dedor 1/9/22

BAI: Where bank marketing is falling short

Traditional institutions can no longer view themselves as an “essential service” and must instead honestly examine how to connect with customers.

Richard Dedor 12/29/21 Richard Dedor 12/29/21

How to Build a Growing Brand

According to a report from Morning Consult on 2021’s Fastest Growing Brands, five of the 20 fastest growing brands across generations are from the fields of cryptocurrency, fintechs, and digital payments.

Richard Dedor 12/14/21 Richard Dedor 12/14/21

Business Strategy Trifecta

Trying to come up with a marketing and business growth strategy for 2022? Or maybe just tomorrow?

Richard Dedor 12/7/21 Richard Dedor 12/7/21

How to Make the Metaverse Real

You likely have something real to share with your customers. Do it. Share it. Make it real. Ensure they can experience it. Let them smell it. Sense it.

What’s Up?

Richard Dedor