Use Content to Sell

Shoppable Ads have been building momentum for years and this year is likely the year they become common-place in the shopper experience.

According to a survey from Morning Brew, 18.4% of respondents said that in 2022, those ads will become the most important trend in marketing. This likely has a lot to do with people consuming more and more content, but this data really got me thinking about how to execute this at scale.

Recently, Netflix entered into a partnership with Spotify to create next-step content. (Side note: I have been begging for this for years!) This content will be designed to promote music and extra content from their movies, limited series, and full-length series.

The idea of shoppable ads is nothing new. But I prefer to view these opportunities as content. And you should ask yourself how you can take your leading product and expand it into other mediums (which would include something like shoppable ads).