Marketing is Not a Solo Experience
In the world of marketing, it must not be a solo experience, but rather, a duet between the creative and audience.
Listen To Your Customers
Build marketing that connects and showcases your solution to a problem your buyer is facing.
Communicate Effectively or Lose $62.4 Million
Bad communications is estimated to cost businesses $62.4 million a year because of inadequate communication according to SHRM.
Two Key Questions for Marketers to Answer
There are two tactics in marketing and it impacts what your message is and which question you are answering.
Copywriting 101: Get to the Point
Advice for business communicators: get to the point of all your writing. Do not use 10 words when five will do.
