Copywriting 101: Get to the Point

MarketingBlogBusiness Strategy
Written By Richard Dedor

Business leaders are the worst. They use 79 words when 25 would do. They use fancy words when a five-buck phrase would work just fine.

A few weeks ago, I wrote that there were now four S’ to Marketing:

  • Short

  • Sweet

  • Slow

  • Steady

And when it comes to words, short & sweet is the way to go 95% of the time.

Marketing strategy must be clear and to the point.

Drive to the point in all your marketing communications.

Richard Dedor
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