The Four S’ of Marketing

We are all instructed on the four P’s of Marketing: Price, Product, Place, Promotion.

But now there are four S’ of Marketing which you must consider as you develop strategies. Just go with me …

• Slow & Steady

  • Snap recently released their latest quarterly report and *mostly all good news on their report. First, the bad*. In their most recent financial report, Snap said their revenue was up 57% year-over-year, but it missed the lower end of their overall guidance by a small $3 million. But the more interesting number to me is their continued growth. Over the past few years, Snap has continued to (for the most part), report slow and steady growth. For instance, Snapchat’s growth from Q3 2020 to Q3 2021 was a strong 23%. Each of those quarters saw increases of 6.4%, 5.7%, 4.6%, and 4.4% in active users. They have never had the hockey stick explosion. But maybe there is something to that.

  • In building a brand, it is important to remember is is a slow race, a marathon and not the 100m dash. Build your strategies for the long-haul.

• Short & Sweet

  • I recently stumbled upon this Tweet from Dennard Crawford about the amazing power of short communications. He referenced a Direct to Consumer (DTC) email that was super-short, but also super powerful and effective. There is something here for all of us marketers whether our targets are B2C or B2B.

  • On many levels, we are all DTC companies whether it functions that way or not. It was short and sweet, but effective.

While the four P’s of Marketing still matter and help with building strategies, these new four help with building the actual plans to achieve your goals.

Short & Sweet start the race and Slow & Steady wins the race.