The Future of Virtual Events
It comes as no surprise that the use of virtual events increased over the last two years as a marketing strategy. And while it remains to be seen how these events evolve in a post-COVID world, virtual events brought in the best business results over the past year.
According to research from Contently, 58% of companies said that virtual events produced the best results of any marketing strategy for B2B companies.
How are virtual events figuring into your 2022 strategies?