Back to the Customer: How Marketing Will Change Over the Next Decade
With 20 years experience in non-profits, the world’s best media agencies, and on the client-side of business strategy, Richard presents audiences with the latest in consumer behavior and provides key opportunities focus on the one thing that never changes: the customer.
Marketing & Business Strategy Keynote
OVERVIEW
For years, marketers have sold to customers: “I have what you need!” That has forever changed, and marketing and business leaders need to get prepared for the drastic shift towards consumer-power. This rapidly changing environment means organizations must prepare to go back to the future: and the future is customers. From customer service to advertising, the times are a changin’. In this detailed keynote, Richard presents how businesses can get in front of the trends and lead instead of follow.
OBJECTIVES
Discover the elements of brand trust, and as a result, what makes strong, lasting brands
Gain insight into upcoming trends & opportunities
Uncover the potential next steps in consumer behavior
Unleash the creative potential in thinking and doing
“Richard always keeps the big picture in mind. He dreams big dreams and has a very meaningful vision for this world. Whether he’s writing or speaking, this vision and hope come though - and it’s inspiring to watch.”
Business Insights
“Richard spoke to our students about how Anything is Possible, and the messages that he conveyed were timely and purposeful. I appreciated how he used personal stories to drive home the points that hard work, dedication, perseverance, and attitude can and will help you achieve your goals - both personally and professionally. He is an exceptional speaker that left us all feeling optimistic and uplifted.”
— Anna Jordal, Education and Business Event Manager, Waukee APEX (Innovation & Learning Center)
“Richard always keeps the big picture in mind. He dreams big dreams and has a very meaningful vision for this world. Whether he’s writing or speaking, this vision and hope come though - and it’s inspiring to watch.”
— Sam Davidson
Business Owner & Serial Entrepreneur
“Richard always keeps the big picture in mind. He dreams big dreams and has a very meaningful vision for this world. Whether he’s writing or speaking, this vision and hope come though - and it’s inspiring to watch.”
— Mary Schissel
Director, Mason City Youth Task Force
LET’S TALK ABOUT YOUR EVENT
Transform Fear Into Courage
Running From Yourself
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