Richard Dedor 10/21/24 Richard Dedor 10/21/24

When the Strategy is Ignored

In order for a business and marketing strategy to work it has to follow three simple rules; lest the team spin their wheels into the mud.

Richard Dedor 4/23/24 Richard Dedor 4/23/24

Marketing is Not a Solo Experience

In the world of marketing, it must not be a solo experience, but rather, a duet between the creative and audience.

Richard Dedor 3/6/24 Richard Dedor 3/6/24

What of AI?

The great thing about digital anything is the ability to test and learn. But consumers are smart and savvy and bad technology will not be forgiven.

Richard Dedor 1/12/24 Richard Dedor 1/12/24

BAI: DEI: 10 smart practices for these 3 important letters

‘Avoid one-time initiatives,’ and other tips for banks and credit unions to step up diversity, equity and inclusion.

Richard Dedor 11/6/23 Richard Dedor 11/6/23

CUES: Members Enthusiastically Celebrate International Credit Union Day

Social media has to be well-thought out and well-executed to be an advantage in 2023.

Richard Dedor 6/29/23 Richard Dedor 6/29/23

Transcending CRM Podcast: Asking The Hard Questions

“We bought the Ferrari, now we’ve got to figure out how to drive it.” When 20-year marketing, communication, and digital media veteran Richard Dedor joined Premier America Credit Union as Marketing VP last year, the organization was still in the process of making sense of its recent CRM investment.

Richard Dedor 11/12/22 Richard Dedor 11/12/22

BAI: Marketing in 2023: Opportunities and challenges

Social media has to be well-thought out and well-executed to be an advantage in 2023.

Richard Dedor 6/7/22 Richard Dedor 6/7/22

How to Build a Marketing & Sales Operation

You don't worry about fitting the brand and gaining approvals. You just go.

Richard Dedor 5/19/22 Richard Dedor 5/19/22

Listen To Your Customers

Build marketing that connects and showcases your solution to a problem your buyer is facing.

Richard Dedor 4/18/22 Richard Dedor 4/18/22

What is the Value of an NFT?

Whether it is events, access, discounts, or something else, the true virtue of a digital asset is both financial (lifetime royalties) and utility (access to something).

Richard Dedor 3/24/22 Richard Dedor 3/24/22

How NFTs Can Strengthen Brands

NFTs have shown a unique ability to create great communities (for dads, women, and dinos!), and opportunities for unique and one-of-a-kind ownership.

Richard Dedor 3/23/22 Richard Dedor 3/23/22

Ignore the Shiny Object Syndrome

Make your customer engagement is seamless.

Richard Dedor 3/22/22 Richard Dedor 3/22/22

How to do Sales Right

Not every moment is a sales opportunity. Most of the time, it is an education opportunity which then becomes a demand generation opportunity.

Richard Dedor 3/16/22 Richard Dedor 3/16/22

The Impact of ESG Strategies in Marketing

78% of 18–34-year-olds said that ESG considerations affect their investment choices compared to 67% among the 35-54 age group

Richard Dedor 3/11/22 Richard Dedor 3/11/22

It’s Time to Start a Subscription Product

It has taken years, but more and more companies are launching membership and subscription options to businesses and industries you don’t typically think of as businesses prone to these types of products.

Richard Dedor 3/9/22 Richard Dedor 3/9/22

Leaders: Get Active on Social

Even after 15 years of consumer’s high-use of social media, many CEOs keep their heads in the sand and miss the moment.

Richard Dedor 3/7/22 Richard Dedor 3/7/22

Customers Do Care About Your Employees

42% of Americans said they are less likely to shop with a company that is trying to stop its employees from unionizing.

Richard Dedor 2/23/22 Richard Dedor 2/23/22

Standing Out

The key in a lot of markets is to do something already being done but just do it better. It is easier to do something better than it is to do something brand new.