Meetings are Time Sucks
Meetings are for ideating and solving problems, not reviewing materials or status. That's what a project management software is for. It's what email and chat is for.
What is the 80-20 Rule in Marketing?
High-performing teams must focus 80% of their energy on the high-quality impact items.
Marketing is Not a Solo Experience
In the world of marketing, it must not be a solo experience, but rather, a duet between the creative and audience.
Marketing vs. Sales
A marketer’s job is to build strategies that inspire action and connection; but we can’t do it alone.
What of AI?
The great thing about digital anything is the ability to test and learn. But consumers are smart and savvy and bad technology will not be forgiven.
BAI: DEI: 10 smart practices for these 3 important letters
‘Avoid one-time initiatives,’ and other tips for banks and credit unions to step up diversity, equity and inclusion.
CUES: Members Enthusiastically Celebrate International Credit Union Day
Social media has to be well-thought out and well-executed to be an advantage in 2023.
Transcending CRM Podcast: Asking The Hard Questions
“We bought the Ferrari, now we’ve got to figure out how to drive it.” When 20-year marketing, communication, and digital media veteran Richard Dedor joined Premier America Credit Union as Marketing VP last year, the organization was still in the process of making sense of its recent CRM investment.
What Makes a Community?
True Community leadership is when you lean in, listen, and learn. And continue that process each and every day.
BAI: Marketing in 2023: Opportunities and challenges
Social media has to be well-thought out and well-executed to be an advantage in 2023.
How to Build a Marketing & Sales Operation
You don't worry about fitting the brand and gaining approvals. You just go.
Set Marketing Goals
I often see marketing teams setting goals, but not setting the plan to get there together.
Lean In To Your Community
What I have been thinking about is how quickly Netflix cancels hits.
How to Create Customer Connection
Focus on the emotional needs of your customer and you will find deeper connection.
Listen To Your Customers
Build marketing that connects and showcases your solution to a problem your buyer is facing.
Make Marketing Simple
Do not make it hard for someone to experience or purchase your product.
Take Advantage of Marketing Attention
There are an estimated 60,000 new songs added to Spotify every single day. Every day!
Is Too Much Content Possible?
There are an estimated 60,000 new songs added to Spotify every single day. Every day!
Collaborate in Real Time or Fall Behind
You have to have some kind of a collaboration tool. It can not be a word or excel document detailing your marketing plans and timelines.
Embrace The Buyer’s Journey
Sellers only know and understand their own journey and they create marketing strategies to meet their own ends.
