Richard Dedor 12/16/21 Richard Dedor 12/16/21

Find a New Marketing Strategy

When Kent State University turned to Snapchat to increase applications to their school, no one was quite sure what to expect.

Richard Dedor 12/15/21 Richard Dedor 12/15/21

Welcome to the Wild West of Web3

Aside from the struggle to often find value in the majority of these NFT projects, it is difficult to understand what tools to use and how it is all connected.

Richard Dedor 12/14/21 Richard Dedor 12/14/21

Business Strategy Trifecta

Trying to come up with a marketing and business growth strategy for 2022? Or maybe just tomorrow?

Richard Dedor 12/8/21 Richard Dedor 12/8/21

The Rings of Attention

The only way to reach the unknown, the unexpected, is to get out of the safe zone and explore the unsafe space.

Richard Dedor 12/7/21 Richard Dedor 12/7/21

How to Make the Metaverse Real

You likely have something real to share with your customers. Do it. Share it. Make it real. Ensure they can experience it. Let them smell it. Sense it.

Richard Dedor 12/6/21 Richard Dedor 12/6/21

The Future of Virtual Events

According to research from Contently, 58% of companies said that virtual events produced the best results of any marketing strategy for B2B companies.

Richard Dedor 11/28/21 Richard Dedor 11/28/21

The Truth About Loyalty

I, as a consumer or employee, may like your product or service and try it out a few times, but you must earn my loyalty. You must earn my trust.

Richard Dedor 11/17/21 Richard Dedor 11/17/21

What is the Metaverse and Why it Matters

Many believe the future of the web — what some are calling Web 4.0 — to be a shared online 3D virtual space.

Richard Dedor 11/15/21 Richard Dedor 11/15/21

Two Key Questions for Marketers to Answer

There are two tactics in marketing and it impacts what your message is and which question you are answering.

Richard Dedor 11/5/21 Richard Dedor 11/5/21

The Magic of Half-Baked Ideas

Half-baked cakes = bad.

Half-baked ideas = amazing.

Richard Dedor 11/3/21 Richard Dedor 11/3/21

Copywriting 101: Get to the Point

Advice for business communicators: get to the point of all your writing. Do not use 10 words when five will do.

Richard Dedor 11/1/21 Richard Dedor 11/1/21

The Four S’ of Marketing

While the four P’s of Marketing still matter and help with building strategies, these new four help with building the actual plans to achieve your goals.

Richard Dedor 10/25/21 Richard Dedor 10/25/21

Listen To Your Audience; They Speak The Truth

I will never forget sitting in a business strategy meeting years ago and watching (with sullen amazement while still not surprised) to the C-Suite blithely ignore incontrovertible evidence of the public’s negative view of us and our product.

Richard Dedor 10/21/21 Richard Dedor 10/21/21

The Counter-Weight of Engaging Content

There are big marketing campaigns and there are slow-drip with big long-term impacts.

Richard Dedor 10/11/21 Richard Dedor 10/11/21

What your marketing strategy is missing

Marketing can get boring. All too often, it becomes all about the product and how great it is; and never enough about what the product can add to your life.