What your marketing strategy is missing

Marketing can get boring. All too often, it becomes all about the product and how great it is; and never enough about what the product can add to your life.

Music can get that way. I’ve worked with some entertainment clients in the past and it’s a challenge. It is tough because entertainment has to sell. And you have to keep selling. My favorite band, however, makes it a point to bring their fans into their world and share in the experience of making and enjoying their art.

I must also confess that I am not musically talented; nor can I distinguish a G Sharp from a B Sharp. (Hey! At least I know those are things, right?!)

Charlie Puth has been using TikTok to showcase his creativity. In real time.

This is the magic of content.
This is the magic of living in the moment.
This is the magic of creativity.
This is the magic of customer experience.

This is why I am passionate about breaking all the rules and telling stories. Watching Charlie create in real time is amazing, and engaging, and real, and true. It showed up on my #fypage but I subscribed. I didn't want to miss anything.

What are your customers missing out on with our current strategy?