The Counter-Weight of Engaging Content

The world is full of stories.

There are good ones and bad ones.

There are stories that bind and stories that separate.

There are stories that you can feel and stories that have no energy behind them.

I have been thinking a lot about the stories we tell.

Aaron Orendorff tweeted recently about using your stories for big impact. His tweet-storm got me thinking about an idea that has been in my head for a few weeks.

The counter-weight of engaging content.

Think of it this way:

On one side you can have a big impact with a big hitting story. On the other you have small impacts over and over again with small, deep stories that connect over and over again.

The largest impacts come from the small intimate moments. Find more small moments.