Richard Dedor 11/28/21 Richard Dedor 11/28/21

The Truth About Loyalty

I, as a consumer or employee, may like your product or service and try it out a few times, but you must earn my loyalty. You must earn my trust.

Richard Dedor 11/17/21 Richard Dedor 11/17/21

What is the Metaverse and Why it Matters

Many believe the future of the web — what some are calling Web 4.0 — to be a shared online 3D virtual space.

Richard Dedor 11/15/21 Richard Dedor 11/15/21

Two Key Questions for Marketers to Answer

There are two tactics in marketing and it impacts what your message is and which question you are answering.

Richard Dedor 11/5/21 Richard Dedor 11/5/21

The Magic of Half-Baked Ideas

Half-baked cakes = bad.

Half-baked ideas = amazing.

Richard Dedor 11/3/21 Richard Dedor 11/3/21

Copywriting 101: Get to the Point

Advice for business communicators: get to the point of all your writing. Do not use 10 words when five will do.

Richard Dedor 11/1/21 Richard Dedor 11/1/21

The Four S’ of Marketing

While the four P’s of Marketing still matter and help with building strategies, these new four help with building the actual plans to achieve your goals.

Richard Dedor 10/25/21 Richard Dedor 10/25/21

Listen To Your Audience; They Speak The Truth

I will never forget sitting in a business strategy meeting years ago and watching (with sullen amazement while still not surprised) to the C-Suite blithely ignore incontrovertible evidence of the public’s negative view of us and our product.

Richard Dedor 10/21/21 Richard Dedor 10/21/21

The Counter-Weight of Engaging Content

There are big marketing campaigns and there are slow-drip with big long-term impacts.

Richard Dedor 10/11/21 Richard Dedor 10/11/21

What your marketing strategy is missing

Marketing can get boring. All too often, it becomes all about the product and how great it is; and never enough about what the product can add to your life.

Richard Dedor 9/27/21 Richard Dedor 9/27/21

One of the Best Business Strategies to Follow

Want the secret to one of the best business strategies around? Always strive to put yourself out of business.

Richard Dedor 8/25/21 Richard Dedor 8/25/21

BAI: Can banks compete in a digital-lending world?

Business leaders got together to discuss the future of banking and what consumers are looking for post-pandemic.

Richard Dedor 8/9/21 Richard Dedor 8/9/21

OwlGuru: A Day in the Life of a Marketing Communications Director

Being a communications director requires you to wear many hats; oftentimes all at once. You have to think strategically, operationally, and creatively.

Richard Dedor 7/1/21 Richard Dedor 7/1/21

Digital Banking Panel

I recently joined JRNI for a chat about the future of financial services in their live panel, “Bank from anywhere: The influence of digital transformation".

Richard Dedor 3/16/21 Richard Dedor 3/16/21

Marketing Trends Provide Flexibility

Digital tools have changed the game of credit union and bank marketing.

Richard Dedor 2/6/21 Richard Dedor 2/6/21

Octane AI: 8 ECommerce Trends Fast-Growing Brands Are Paying Attention to in 2021

As a partner in Bruck & Co., I recently gave an interview about the evolution of eCommerce and how brands can and should focus on personalization in the future.

Richard Dedor 1/15/21 Richard Dedor 1/15/21

A Deep Dive Into Marketing Automation – Tips From a Marketing Automation Wizard

I recently gave an interview to MarTech Pulse, covering various areas of marketing automation. With my two decades of experiences, a lot has changed, but it all still comes back to the customer.

Richard Dedor 8/3/20 Richard Dedor 8/3/20

The More You Know Podcast

On Brian’s podcast, we covered a range of topics … leadership, fear, marketing, and life. Such a great convo! I hope you enjoy.

What’s Up?

Richard Dedor