Richard Dedor 2/8/22 Richard Dedor 2/8/22

Challenge the Status Quo

I sat alone in the terminal on a quiet Saturday afternoon in this regional airport. It seemed rather quiet as departure time approached. And as the time came to board, I found myself as the only passenger on the plane.

Richard Dedor 1/11/22 Richard Dedor 1/11/22

Eliminate Complication

Smart people are great. People who act smart just make things overly complicated. Just get things done in as few words as possible.

Richard Dedor 1/10/22 Richard Dedor 1/10/22

How To Create Awesome Ideas

As we kick off 2022, fight to find the time to develop this skill set and not get bogged down in the actions of marketing.

Richard Dedor 1/9/22 Richard Dedor 1/9/22

BAI: Where bank marketing is falling short

Traditional institutions can no longer view themselves as an “essential service” and must instead honestly examine how to connect with customers.

Richard Dedor 12/29/21 Richard Dedor 12/29/21

How to Build a Growing Brand

According to a report from Morning Consult on 2021’s Fastest Growing Brands, five of the 20 fastest growing brands across generations are from the fields of cryptocurrency, fintechs, and digital payments.

Richard Dedor 12/17/21 Richard Dedor 12/17/21

Customer Experience is the Map That Matters in 2022

Personas are not a strategy but rather a guide. And if the persona is the guide, the experience is the map.

Richard Dedor 12/15/21 Richard Dedor 12/15/21

Welcome to the Wild West of Web3

Aside from the struggle to often find value in the majority of these NFT projects, it is difficult to understand what tools to use and how it is all connected.

Richard Dedor 12/14/21 Richard Dedor 12/14/21

Business Strategy Trifecta

Trying to come up with a marketing and business growth strategy for 2022? Or maybe just tomorrow?

Richard Dedor 12/6/21 Richard Dedor 12/6/21

The Future of Virtual Events

According to research from Contently, 58% of companies said that virtual events produced the best results of any marketing strategy for B2B companies.

Richard Dedor 11/28/21 Richard Dedor 11/28/21

The Truth About Loyalty

I, as a consumer or employee, may like your product or service and try it out a few times, but you must earn my loyalty. You must earn my trust.

Richard Dedor 11/17/21 Richard Dedor 11/17/21

What is the Metaverse and Why it Matters

Many believe the future of the web — what some are calling Web 4.0 — to be a shared online 3D virtual space.

Richard Dedor 11/5/21 Richard Dedor 11/5/21

The Magic of Half-Baked Ideas

Half-baked cakes = bad.

Half-baked ideas = amazing.

Richard Dedor 11/3/21 Richard Dedor 11/3/21

Copywriting 101: Get to the Point

Advice for business communicators: get to the point of all your writing. Do not use 10 words when five will do.

Richard Dedor 11/1/21 Richard Dedor 11/1/21

The Four S’ of Marketing

While the four P’s of Marketing still matter and help with building strategies, these new four help with building the actual plans to achieve your goals.

Richard Dedor 9/27/21 Richard Dedor 9/27/21

One of the Best Business Strategies to Follow

Want the secret to one of the best business strategies around? Always strive to put yourself out of business.

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Richard Dedor