Richard Dedor 6/2/22 Richard Dedor 6/2/22

How to Create Customer Connection

Focus on the emotional needs of your customer and you will find deeper connection.

Richard Dedor 5/19/22 Richard Dedor 5/19/22

Listen To Your Customers

Build marketing that connects and showcases your solution to a problem your buyer is facing.

Richard Dedor 5/18/22 Richard Dedor 5/18/22

Make Marketing Simple

Do not make it hard for someone to experience or purchase your product.

Richard Dedor 5/17/22 Richard Dedor 5/17/22

Take Advantage of Marketing Attention

There are an estimated 60,000 new songs added to Spotify every single day. Every day!

Richard Dedor 5/16/22 Richard Dedor 5/16/22

Is Too Much Content Possible?

There are an estimated 60,000 new songs added to Spotify every single day. Every day!

Richard Dedor 5/4/22 Richard Dedor 5/4/22

Collaborate in Real Time or Fall Behind

You have to have some kind of a collaboration tool. It can not be a word or excel document detailing your marketing plans and timelines.

Richard Dedor 4/19/22 Richard Dedor 4/19/22

Embrace The Buyer’s Journey

Sellers only know and understand their own journey and they create marketing strategies to meet their own ends.

Richard Dedor 4/18/22 Richard Dedor 4/18/22

What is the Value of an NFT?

Whether it is events, access, discounts, or something else, the true virtue of a digital asset is both financial (lifetime royalties) and utility (access to something).

Richard Dedor 3/31/22 Richard Dedor 3/31/22

Choose Your Words Wisely

Whatever the case and situation, business leaders have proven — for some reason — to not be the best communicators.

Richard Dedor 3/30/22 Richard Dedor 3/30/22

Don’t Suck at Email Marketing

Email marketing does not have to be complicated. Make it simple. Get to the point. Drive results.

Richard Dedor 3/29/22 Richard Dedor 3/29/22

The Importance of Personalization

According to a Statista report, 72% of people say they are more likely to purchase from a brand if it consistently provides them with a more personalized experience.

Richard Dedor 3/28/22 Richard Dedor 3/28/22

How to Build a Brand Like Wendy’s

A cheeseburger is a cheeseburger is a cheeseburger, right? Guess again! Wendy’s has perfected the description of a classic cheeseburger.

Richard Dedor 3/24/22 Richard Dedor 3/24/22

How NFTs Can Strengthen Brands

NFTs have shown a unique ability to create great communities (for dads, women, and dinos!), and opportunities for unique and one-of-a-kind ownership.

Richard Dedor 3/23/22 Richard Dedor 3/23/22

Ignore the Shiny Object Syndrome

Make your customer engagement is seamless.

Richard Dedor 3/22/22 Richard Dedor 3/22/22

How to do Sales Right

Not every moment is a sales opportunity. Most of the time, it is an education opportunity which then becomes a demand generation opportunity.

Richard Dedor 3/21/22 Richard Dedor 3/21/22

How to Send a Terrible Marketing Email

The holy grail of email marketing is simple but one of the hardest things to do in marketing: Send, Open, Buy.

Richard Dedor 3/16/22 Richard Dedor 3/16/22

The Impact of ESG Strategies in Marketing

78% of 18–34-year-olds said that ESG considerations affect their investment choices compared to 67% among the 35-54 age group

Richard Dedor 3/15/22 Richard Dedor 3/15/22

The Nature of Good Advertising

Good advertising interrupts but not in the way you think it does.

Richard Dedor 3/14/22 Richard Dedor 3/14/22

Social Media Tip: Share to Spark Notes

Are you looking to build great content on social media?

Richard Dedor 3/11/22 Richard Dedor 3/11/22

It’s Time to Start a Subscription Product

It has taken years, but more and more companies are launching membership and subscription options to businesses and industries you don’t typically think of as businesses prone to these types of products.

What’s Up?

Richard Dedor