What is the Value of an NFT?
Whether it is events, access, discounts, or something else, the true virtue of a digital asset is both financial (lifetime royalties) and utility (access to something).
Choose Your Words Wisely
Whatever the case and situation, business leaders have proven — for some reason — to not be the best communicators.
Don’t Suck at Email Marketing
Email marketing does not have to be complicated. Make it simple. Get to the point. Drive results.
The Importance of Personalization
According to a Statista report, 72% of people say they are more likely to purchase from a brand if it consistently provides them with a more personalized experience.
How to Build a Brand Like Wendy’s
A cheeseburger is a cheeseburger is a cheeseburger, right? Guess again! Wendy’s has perfected the description of a classic cheeseburger.
How NFTs Can Strengthen Brands
NFTs have shown a unique ability to create great communities (for dads, women, and dinos!), and opportunities for unique and one-of-a-kind ownership.
Ignore the Shiny Object Syndrome
Make your customer engagement is seamless.
How to do Sales Right
Not every moment is a sales opportunity. Most of the time, it is an education opportunity which then becomes a demand generation opportunity.
How to Send a Terrible Marketing Email
The holy grail of email marketing is simple but one of the hardest things to do in marketing: Send, Open, Buy.
The Impact of ESG Strategies in Marketing
78% of 18–34-year-olds said that ESG considerations affect their investment choices compared to 67% among the 35-54 age group
The Nature of Good Advertising
Good advertising interrupts but not in the way you think it does.
Social Media Tip: Share to Spark Notes
Are you looking to build great content on social media?
It’s Time to Start a Subscription Product
It has taken years, but more and more companies are launching membership and subscription options to businesses and industries you don’t typically think of as businesses prone to these types of products.
Leaders: Get Active on Social
Even after 15 years of consumer’s high-use of social media, many CEOs keep their heads in the sand and miss the moment.
Data Drives Marketing Impact and ROI
Don’t lose sight of why you’re fighting to get data into your marketing strategies: It’s not to just run targeted campaigns.
Customers Do Care About Your Employees
42% of Americans said they are less likely to shop with a company that is trying to stop its employees from unionizing.
A Good Way to Waste $6.5M
A Good Way to Waste $6.5M
Consumer Want Stories
Marketing to the masses must focus on the emotion, the possible.
When to Launch a Marketing Campaign
There are two bad times to launch a marketing campaign: Too soon and too late.
Marketers, please stop sending bad e-mails
I recently celebrated my 38th birthday. (Yes, happy birthday to me!) As such, I received a rather unwelcome volume of automated birthday messages.
