Marketing vs. Sales
A marketer’s job is to build strategies that inspire action and connection; but we can’t do it alone.
Transcending CRM Podcast: Asking The Hard Questions
“We bought the Ferrari, now we’ve got to figure out how to drive it.” When 20-year marketing, communication, and digital media veteran Richard Dedor joined Premier America Credit Union as Marketing VP last year, the organization was still in the process of making sense of its recent CRM investment.
