Richard Dedor 1/12/24 Richard Dedor 1/12/24

BAI: DEI: 10 smart practices for these 3 important letters

‘Avoid one-time initiatives,’ and other tips for banks and credit unions to step up diversity, equity and inclusion.

Richard Dedor 11/6/23 Richard Dedor 11/6/23

CUES: Members Enthusiastically Celebrate International Credit Union Day

Social media has to be well-thought out and well-executed to be an advantage in 2023.

Richard Dedor 6/29/23 Richard Dedor 6/29/23

Transcending CRM Podcast: Asking The Hard Questions

“We bought the Ferrari, now we’ve got to figure out how to drive it.” When 20-year marketing, communication, and digital media veteran Richard Dedor joined Premier America Credit Union as Marketing VP last year, the organization was still in the process of making sense of its recent CRM investment.

Richard Dedor 8/25/21 Richard Dedor 8/25/21

BAI: Can banks compete in a digital-lending world?

Business leaders got together to discuss the future of banking and what consumers are looking for post-pandemic.

Richard Dedor 8/9/21 Richard Dedor 8/9/21

OwlGuru: A Day in the Life of a Marketing Communications Director

Being a communications director requires you to wear many hats; oftentimes all at once. You have to think strategically, operationally, and creatively.

Richard Dedor 3/16/21 Richard Dedor 3/16/21

Marketing Trends Provide Flexibility

Digital tools have changed the game of credit union and bank marketing.

Richard Dedor 2/6/21 Richard Dedor 2/6/21

Octane AI: 8 ECommerce Trends Fast-Growing Brands Are Paying Attention to in 2021

As a partner in Bruck & Co., I recently gave an interview about the evolution of eCommerce and how brands can and should focus on personalization in the future.

Richard Dedor 1/15/21 Richard Dedor 1/15/21

A Deep Dive Into Marketing Automation – Tips From a Marketing Automation Wizard

I recently gave an interview to MarTech Pulse, covering various areas of marketing automation. With my two decades of experiences, a lot has changed, but it all still comes back to the customer.