As a partner in Bruck & Co., I recently gave an interview about the evolution of eCommerce and how brands can and should focus on personalization in the future.

Personalization has always been important, but consumers want to know that you care, that you understand and that you are actually trying to help them. Personalization isn't using their name in the body of the email; it's knowing what they shop for, what they like and what they may like in the future.

Read the full article at octaneai.com.