Richard Dedor 2/5/25 Richard Dedor 2/5/25

How Will AI Impact Marketing in 2025?

On nearly every "what to expect in 2025" article, AI was mentioned in one way or another. TD;LR: I predicted we would abandon AI in 2025.

Richard Dedor 2/4/25 Richard Dedor 2/4/25

Should my Organization Stay on Meta and X?

Richard Dedor 1/7/25 Richard Dedor 1/7/25

How to Build a Culture of Strategic Collaboration

The art of collaboration is built on the backs of a shared vision. If the gasoline is a problem to solve, then the match is putting the right people (and only the right people) in a room to discover a desired solution.

Richard Dedor 12/17/24 Richard Dedor 12/17/24

6 Predictions for Marketing that Likely Won’t Come True

Forget the obvious marketing predictions for 2025. Will NFTs make a comeback? Is media spending set to decline? And what of AI? It can all be too much; but here are my predictions on what is likely to not happen over the next 12 months.

Richard Dedor 12/3/24 Richard Dedor 12/3/24

The Greatest Risk in Business is Complacency

Today’s marketing organizations have the opportunity to do the unexpected. To stand out from the noise and do something authentic, novel, different, while still aligning with values to strategy.

Richard Dedor 10/21/24 Richard Dedor 10/21/24

When the Strategy is Ignored

In order for a business and marketing strategy to work it has to follow three simple rules; lest the team spin their wheels into the mud.

Richard Dedor 10/10/24 Richard Dedor 10/10/24

Meetings are Time Sucks

Meetings are for ideating and solving problems, not reviewing materials or status. That's what a project management software is for. It's what email and chat is for.

Richard Dedor 10/7/24 Richard Dedor 10/7/24

What is the 80-20 Rule in Marketing?

High-performing teams must focus 80% of their energy on the high-quality impact items.

Richard Dedor 4/23/24 Richard Dedor 4/23/24

Marketing is Not a Solo Experience

In the world of marketing, it must not be a solo experience, but rather, a duet between the creative and audience.

Richard Dedor 3/10/24 Richard Dedor 3/10/24

Marketing vs. Sales

A marketer’s job is to build strategies that inspire action and connection; but we can’t do it alone.

Richard Dedor 3/6/24 Richard Dedor 3/6/24

What of AI?

The great thing about digital anything is the ability to test and learn. But consumers are smart and savvy and bad technology will not be forgiven.

Richard Dedor 1/12/24 Richard Dedor 1/12/24

BAI: DEI: 10 smart practices for these 3 important letters

‘Avoid one-time initiatives,’ and other tips for banks and credit unions to step up diversity, equity and inclusion.

Richard Dedor 11/13/23 Richard Dedor 11/13/23

The Travesty of Leadership

Simon Sinek has famously said that just because someone is in a position of leadership does not necessarily make them a leader.

Richard Dedor 11/6/23 Richard Dedor 11/6/23

CUES: Members Enthusiastically Celebrate International Credit Union Day

Social media has to be well-thought out and well-executed to be an advantage in 2023.

Richard Dedor 6/29/23 Richard Dedor 6/29/23

Transcending CRM Podcast: Asking The Hard Questions

“We bought the Ferrari, now we’ve got to figure out how to drive it.” When 20-year marketing, communication, and digital media veteran Richard Dedor joined Premier America Credit Union as Marketing VP last year, the organization was still in the process of making sense of its recent CRM investment.