Richard Dedor 10/21/24 Richard Dedor 10/21/24

When the Strategy is Ignored

In order for a business and marketing strategy to work it has to follow three simple rules; lest the team spin their wheels into the mud.

Richard Dedor 10/10/24 Richard Dedor 10/10/24

Meetings are Time Sucks

Meetings are for ideating and solving problems, not reviewing materials or status. That's what a project management software is for. It's what email and chat is for.

Richard Dedor 10/7/24 Richard Dedor 10/7/24

What is the 80-20 Rule in Marketing?

High-performing teams must focus 80% of their energy on the high-quality impact items.

Richard Dedor 4/23/24 Richard Dedor 4/23/24

Marketing is Not a Solo Experience

In the world of marketing, it must not be a solo experience, but rather, a duet between the creative and audience.

Richard Dedor 3/10/24 Richard Dedor 3/10/24

Marketing vs. Sales

A marketer’s job is to build strategies that inspire action and connection; but we can’t do it alone.

Richard Dedor 3/6/24 Richard Dedor 3/6/24

What of AI?

The great thing about digital anything is the ability to test and learn. But consumers are smart and savvy and bad technology will not be forgiven.

Richard Dedor 1/12/24 Richard Dedor 1/12/24

BAI: DEI: 10 smart practices for these 3 important letters

‘Avoid one-time initiatives,’ and other tips for banks and credit unions to step up diversity, equity and inclusion.

Richard Dedor 11/13/23 Richard Dedor 11/13/23

The Travesty of Leadership

Simon Sinek has famously said that just because someone is in a position of leadership does not necessarily make them a leader.

Richard Dedor 11/6/23 Richard Dedor 11/6/23

CUES: Members Enthusiastically Celebrate International Credit Union Day

Social media has to be well-thought out and well-executed to be an advantage in 2023.

Richard Dedor 6/29/23 Richard Dedor 6/29/23

Transcending CRM Podcast: Asking The Hard Questions

“We bought the Ferrari, now we’ve got to figure out how to drive it.” When 20-year marketing, communication, and digital media veteran Richard Dedor joined Premier America Credit Union as Marketing VP last year, the organization was still in the process of making sense of its recent CRM investment.