I help companies challenge norms, and transform their business, to realize results.
Strategic Marketer & Fractional CMO
Not to toot my own horn — especially as someone not great at music — but I am an award-winning marketer with over two decades of experience assisting organizations and individuals tell stronger stories and build better brands by putting the customer at the center of the universe and teams at the epicenter of execution. Whether at a live event or virtual or in a longer-term Fractional CMO setup, with me, you will gain insights, motivation, and a drive towards a results-centered culture.
FORMER CLIENTS
Key Areas of Marketing Expertise
I’ve worked in marketing and non-profits for over 25 years and ran a marketing agency for five years. There isn’t much I can’t do or haven’t seen. Take a look. Perhaps I have some skills that can help you and your organization.
Branding & Positioning
Building a brand is all about your Why (to steal from Simon Sinek. I have built a career on finding the unique story to tell to build strong brands.
Digital Marketing
As a veteran of the Facebook launch experience, I bring a lifetime of knowledge to digital marketing strategies.
Marketing Automation
I have a decade of experience with platforms like Salesforce Marketing Cloud and HubSpot, in building in-depth engagement models.
Content Marketing
Content marketing is the lighthouse to building your brand. Do it right, and you find your way; wrong and you’re lost at sea.
Web Design & Development
I built my first website on Angelfire back in 1999. Now, I’ve lead award-winning web designs for major companies.
Data Strategy
Data strategy is rooted in matching the data to the corporate strategy. In the end, data is power and supports and empowers growth.
Richard Dedor: The Power of Fear
Whether in your personal life or in business, fear is the epidemic aflicting us all. At TEDx UpperEastSide, I spoke about the power of fear and it’s impact on your potential.
Richard is the perfect speaker to address the power of the moment for many types of organizations, including:
Marketing Associations | Student Leaders | Customer Service Teams
Credit Union Associations | Real Estate Associations | People-Driven Organizations
Latest Articles & Media
Think a Fractional CMO Can Help Your Organization?
“Richard recently participated in a panel discussion for the New York IABC on Engaging Customers Through Social Media and we were lucky to have him. He brought a unique perspective from his work at Affinitive and his personal experiences on social media. He is a knowledgeable and engaging speaker, was able to complement the other panelists and carry the discussion. I recommend Richard for any sort of speaking engagement.”
Recent Press
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