Want the secret to one of the best business strategies around?

Always strive to put yourself out of business.

You know what happens when you don’t and instead you just rest on your laurels?

You end up like CBS, ABC, and NBC. Sure a lot of people still watch those stations, and Netflix only accounts for 7% of all television viewing, but the streaming leader just won 44 Emmy awards, more than twice the next highest in HBO/HBO Max.

In a new survey from Roku and Harris Poll, viewers are spending 78 more minutes per week streaming content versus traditional television programming. The gap in 2020? 12 minutes.

That represents an increase in the gap of 550%.

It was my old boss Gary Vaynerchuk who years ago said that businesses should be trying to put themselves out of business.

Of course, he wasn’t serious in literal terms, but he was deadly serious that businesses should always be focused on re-inventing themselves. None of the legacy players were willing to lead, so Netflix did.

You must find ways to challenge your own status quo to remain relevant in our constantly changing consumption behaviors.