Key tip to stand out: Make a product in a crowded market better.

Forget inventing something new. That’s hard. Just make something better. Just 10% better and you have a winner.

Why does everyone have Venmo or CashApp on their phones? Because people trust them and their products are easier to use than traditional banking apps.

In the early days of Vaynermedia, we knew we were on to something. A few other companies had figured out they needed to have “community managers” (like Google) but never had an agency scaled the concept for clients.

It was exciting to be on the front-lines of a true industry innovation and experience how rapidly strategies needed to change.

The key in a lot of markets is to do something already being done but just do it better. It is easier to do something better than it is to do something brand new.