The world of marketing departments and agencies are notorious for maintaining high-velocity work, moving at warp speeds, and not letting their foot off the gas to look at the scenery passing them by.

This leads teams to simply become production factories and not the leaders in innovation. From a marketing perspective, this innovation manifests in the form of new products, new services, new income streams, new customer strategies, and a multitude of other business additions that can only occur if the team slows down and takes the time to explore the world around them.

Disney understands this better than anyone. They operate under the mantra that the only way “a company can achieve long term economic growth is if they create an ‘innovation factory’.” This factory is where ideas are free to flourish, be developed, cultivated, and ultimately, brought to life.

As we kick off 2022, fight to find the time to develop this skill set and not get bogged down in the actions of marketing.