Newsletter: You See What You Want

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Fact: We get what your brains are focused on. Nothing more and sometimes much less.

That statement is especially true when it comes to news and politics. If you’re more liberal and you watch MSNBC all the time, you’re not getting the other side of the story. (The same is true if you’re conservative and only watch FOX News.)

In life, whatever we focus our minds on is what we are going to find. I firmly believe that having a clear vision for what you want is paramount, but you need to have moments of freedom.

Those random moments of mental freedom allows your brain and your constant thoughts to cease, and impossible to enter.

Look at the image below:

Now look at it again:

Did you see the gorilla? Probably not. And you’re no different than 83% of radiologists. Why didn’t the experts see it?

Because they weren’t looking for it.

When I lead team building workshops, that lesson is something I drive home in how I give directions and it is a lesson for leaders:

The less you direct in black and white terms,
the more freedom your team has to discover new and great things.

The same is true in life:

The less you focus on one tiny thing, or the end goal,
the more likely you are to find amazing opportunities
and experiences along the way.

Open your eyes, uncloud your path and see what is out there.

Getting What You Seek

Fact: We get what your brains are focused on. Nothing more and sometimes much less.

Gorilla Study Image

37Signals recently summarized the infamous Invisible Gorilla study where researchers found that 83 percent of radiologists, in reviewing x-rays of lungs, missed a superimposed image of a gorilla. Why?

Because they weren’t looking for it.

When I lead team building workshops, that lesson is something I drive home in how I give directions and it is a lesson for leaders:

The less you direct in black and white terms,
the more freedom your team has to discover new and great things.

The same is true in life:

The less you focus on one tiny thing, or the end goal,
the more likely you are to find amazing opportunities
and experiences along the way.

Open your eyes, uncloud your path and see what is out there.

FOCUS: The Journey

Selected Life Lesson
Take time to develop an interest or skill in something that you enjoy.
-Lori E’s Life Lesson from Decorah, Iowa

Richard’s Thoughts…
Spring is just around the corner. I can feel it! And with the re-birth of spring comes the opportunity to not only have a spring-cleaning party, or to finally get back outside, it is an opportunity for you to do something you’ve been putting off.

For me, the changing from winter to spring is usually a great motivator to tackle something that has loomed large on my to do list … and tackle it with gusto. And this year, it is going to be my marketing book. It has been scientifically studied how attitudes change with the seasons and this month is the perfect time for us to try to learn something new or take on that new project.

What have you wanted to do but have just put off longer than you can count? Or is there something you have always wanted to learn but just haven’t made the time. This week is a great opportunity to do just that. Make the time and become re-born with energy, enthusiasm and excitement!

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Experience the World Around You

I spend a lot of my time in and on social media. It still amazes me that a platform like Facebook that I joined because it was fun while in college (I still remember where I was when I first signed up) now provides me with so many opportunities.

However, social media has produced two major negatives that have infiltrated not only the world of marketing, but our lives.

The first I recently wrote about, and it is our propensity to do things to be liked and get likes. For me, that is a huge loss in individuality and I admit that I have fallen victim to it.

The second is that business and people are too focused on their growth numbers. I too have fallen victim to it. I understand it though. If a company spends $4 million on a Super Bowl ad, they want to see some return on investment.

But for people like me, I’d rather have 100 super-duper passionate followers than a million who won’t even click links. That’s the virtue of having a community: It’s diving in and experiencing all it has to offer.

It’s not how many followers you have, it’s what everyone gains by being a member. It’s not how many phone numbers you have, it’s how close and connected you feel to those numbers when the phone isn’t in your hand. It’s not how many friends you grab coffee or drinks with. It’s how many will be there at your worst moments.

What is your community giving you?

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