Resume

View my resume on LinkedIn

I am an entrepreneurial, relationship-driven, and passionate professional with strong strategic and creative instincts, who has experience in the fields of social media, community management, marketing, event planning, and public relations.

I have worked for VaynerMedia, a leading social media agency in New York City led by Gary Vaynerchuk, building online communities for Fortune 500 CPG brands. I believe in two-way conversations designed to build brand equity for the long-term goals of the clients. I have also worked or volunteered with the United States Tennis Association, the US Open, The Trevor Project, Habitat for Humanity and other non-profit organizations.

Specialties: Internal & External Communications, Public Speaking, Project Management, Marketing and Social Media Strategy, Content Development, Content Strategy, Digital Strategy, Community Management, Content Management and Aggregation, Public Relations, Event Management

EXPERIENCE
Affinitive / Shoptology
Manhattan, New York
Account Executive
September 2012 – present

  • Manage creation of brand voice and creative content / schedules
  • Oversaw Facebook and Twitter advertising campaigns for a new financial service platform, created after the passage of the JOBS Act
  • Assisted in strategy development for wine & spirits, consumer packaged goods, and technology products
  • Informed team and client on emerging technology and industry trends
  • Primary interface with clients, facilitating the ongoing management and execution of social media influence marketing strategy and programs from conception through completion
  • Developed, pitched, and managed creative and innovative social marketing programs
  • Managed corporate marketing program, including blogging, white papers, and newsletter
  • Prepared numerous business proposals resulting in over $100,000 in new or expanded business within the first three months
  • Created business development process for a bi-coastal agency program

VaynerMedia
Manhattan, New York
Community Manager
April 2011 – May 2012

  • Expanded communities on Twitter, Facebook, Tumblr, Instagram and Pinterest for CPG brands (largest growth was 80% in six months on Facebook for Green Mountain Coffee with no ad buys, because their demo is Facebook focused)
  • Using Simply Measured to find our super fans, created mini-brand ambassador campaign, for Brew Over Ice, assisting 8 fans in hosting house parties, with 70+ guests where we saw great results and planned to execute again in 2012
  • Led the creation of monthly content calendars for a variety of clients including the NY Jets and NJ Nets based on brand objectives and overall campaigns
  • Created original (un-attributed) weekly content for Green Mountain Coffee sub-brand Café Escapes
  • Produced weekly, bi-weekly, monthly and consumer reports and social campaign & platform recommendations based on social data
  • Managed “war rooms” during social media crisis where we received 1200 negative comments in 24 hours and responded to all within 48 hours
  • Oversaw BzzAgent campaign for a Fortune 100 Pharma client

United States Tennis Association
Overland Park, Kansas
Communications Coordinator
September 2007 – February 2011

  • Designed and managed production of marketing materials to 23,000
  • members for print and web, reducing costs by 30% with use of e-technology
  • Grew our Facebook fans to 600 in our first year on the platform
  • Created traditional PR campaign USTA US Open Wheelchair Championships, resulting in four local television placements and one print placement in the St. Louis Post-Dispatch (Pitched story ideas year-round in multiple markets)
  • Created content management system training for our volunteers
  • Led the editorial direction for the department
  • Oversaw event production including annual Hall of Fame induction ceremony
  • Trained staff and volunteers on web management system and social media

Tennis Service Representative – Iowa
January 2006 – September 2007

  • Increased organizational district membership by 10%
  • Developed training for customer management software
  • Planned and led the Iowa Tennis Summit
  • Impacted 5,488 players and 531 leaders in 2006

Speaker, Author, Coach
June 2007 – Present

  • Designed and launched Facebook tabs for sports and business consultant to promote videos and drive newsletter sign-ups
  • Led stress management, networking, team building and life development workshops to hundreds of attendees, and after-dinner keynote speeches to groups sized 20-150 in the PR and administrative sectors
  • Grew a weekly newsletter to 500 subscribers
  • Self-published, Anything is Possible, selling over 250 copies

Dedor for Mayor Campaign
Mason City, Iowa
Candidate for Mayor of Mason City, Iowa
November 2002 – August 2003

  • Managed fund-raising of over $800
  • Result: Came in third out of ten candidates with 14.1% of the vote

PROFESSIONAL SKILLS/TRAINING

  • Web: WordPress, HTML, SEO, Web Content Management
  • Office: iWork, Microsoft Office, Adobe CS5 (InDesign, Illustrator & Photoshop)
  • Technical: Photography, Video Editing (iMovie & Final Cut Express), Customer Management Systems, Consultative Selling (ExecuTrack)

VOLUNTEER

  • The Trevor Project (2011 – 2013)
  • Kansas City PRSA, VP – Communications (2008 – 09)

EDUCATION
B.A. in Public Relations, University of Northern Iowa, Cedar Falls, Iowa (12/2005)