Seven years experience in social media and non-profits with brands both big and small, CPGs and large businesses, deep understanding of social media and the latest trends, a freelance speaker in the areas of time management, team building and achieving your dreams, and a desire to tell a story so compelling you can’t help but listen.
EXPERIENCE
VaynerMedia Manhattan, New York
Community Manager April 2011 – May 2012
- Expanded communities on Twitter, Facebook, Tumblr, Instagram and Pinterest for CPG brands (largest growth was 80% in six months on Facebook for Green Mountain Coffee with no ad buys, because their demo is Facebook focused)
- Using Simply Measured to find our super fans, created mini-brand ambassador campaign, for Brew Over Ice, assisting 8 fans in hosting house parties, with 70+ guests where we saw great results and planned to execute again in 2012
- Led the creation of monthly content calendars for a variety of clients including the NY Jets and NJ Nets based on brand objectives and overall campaigns
- Created original (un-attributed) weekly content for Green Mountain Coffee sub-brand Café Escapes
- Produced weekly, bi-weekly, monthly and consumer reports and social campaign & platform recommendations based on social data
- Managed “war rooms” during social media crisis where we received 1200 negative comments in 24 hours and responded to all within 48 hours
- Oversaw BzzAgent campaign for a Fortune 100 Pharma client
United States Tennis Association Overland Park, Kansas
Communications Coordinator September 2007 – February 2011
- Designed and managed production of marketing materials to 23,000
- members for print and web, reducing costs by 30% with use of e-technology
- Grew our Facebook fans to 600 in our first year on the platform
- Created traditional PR campaign USTA US Open Wheelchair Championships, resulting in four local television placements and one print placement in the St. Louis Post-Dispatch (Pitched story ideas year-round in multiple markets)
- Created content management system training for our volunteers
- Led the editorial direction for the department
- Oversaw event production including annual Hall of Fame induction ceremony
- Trained staff and volunteers on web management system and social media
Tennis Service Representative – Iowa January 2006 – September 2007
- Increased organizational district membership by 10%
- Developed training for customer management software
- Planned and led the Iowa Tennis Summit
- Impacted 5,488 players and 531 leaders in 2006
Richard Dedor / Freelance
Speaker, Author, Coach June 2007 – Present
- Designed and launched Facebook tabs for sports and business consultant to promote videos and drive newsletter sign-ups
- Led stress management, networking, team building and life development workshops to hundreds of attendees, and after-dinner keynote speeches to groups sized 20-150 in the PR and administrative sectors
- Grew a weekly newsletter to 500 subscribers
- Self-published, Anything is Possible, selling over 250 copies
Dedor for Mayor Campaign Mason City, Iowa
Candidate for Mayor of Mason City, Iowa November 2002 – August 2003
- Managed fund-raising of over $800
- Result: Came in third out of ten candidates with 14.1% of the vote
PROFESSIONAL SKILLS/TRAINING
- Web: WordPress, HTML, SEO, Web Content Management
- Office: iWork, Microsoft Office, Adobe CS5 (InDesign, Illustrator & Photoshop)
- Technical: Photography, Video Editing (iMovie & Final Cut Express), Customer Management Systems, Consultative Selling (ExecuTrack)
VOLUNTEER
- The Trevor Project (2011 – p)
- Kansas City PRSA, VP – Communications (2008 – 09)
EDUCATION
B.A. in Public Relations, University of Northern Iowa, Cedar Falls, Iowa (12/2005)
